Cause and effect in social networks.
Helping comms and reputation teams command cause and effect, replacing high-stakes guesswork with defensible results. Reach the right people. Grow and protect reputation. Attribute impact with precision.
Optimizing for engagement is bad strategy.
Causation is the answer.
Stop relying on engagement metrics. Altalytics delivers causation: the only reliable basis for strategy and action.Patented. Proven. Thought to be mathematically impossible.
The only technology of its kind.
Charting A New Era
From measuring engagement to understanding who and what truly shapes opinions.
Social Listening
Engagement metrics. Track who says what. Measure followers, likes, and shares. Monitor conversation volume.
DescriptiveNarrative Intelligence
Deeper than social listening. Map sentiment and themes. Analyze how audiences receive and interpret messages.
Correlational
Causal Intelligence
Reveal what actually changes minds. Who moves opinion, why it happens, and how to use it. Distinguish genuine persuasion amongst the noise of engagement.
CausalWhat We Do
From correlation to causation.
We offer cause-and-effect clarity on what matters on social networks and how to use that information to your advantage: reach the right people, protect reputation with precision, and prove what actually worked.
Analyze Network Structure
Map the complete narrative environment (accounts, networks, narratives), causally connecting granular interactions to macro-level trends.
Identify Causal Influence
Pinpoint accounts and narratives that genuinely move opinion, including the hidden but highly influential accounts conventional metrics miss.
Surface Influence Pathways
Trace how information and opinion actually travel from person to person and audience to audience, surfacing proven routes into the segments you care about.
Reach the Right People
Identify the persuadable middle and find organic inroads into target audience segments or the specific decision-makers, journalists, or investors you need to reach.
Attribute with Precision
Connect your communications directly to causal shifts in opinion and narrative, giving stakeholders defensible proof of the opinions you moved.
Act with Confidence
Use specific recommendations to win opportunities ahead of competitors and defend reputation against threats, each grounded in causal proof.
Measurable Impact
Precision Attribution
Altalytics quantifies the causal impact of your communications with the gold standard of proof, giving you evidence of value and a foundation to build on what works.
