About Us
Altalytics helps Strategic Communicators understand and leverage causal intelligence on social networks to earn and protect reputation, winning in the digital age.
Our Mission
Giving those who shape public conversation the intelligence to engage honestly, effectively, and with accountability.
“Altalytics was born from the desire to understand how ideas win and lose in the public square. I care about this problem because I believe we’re at a critical moment for public discourse. The same tools that connect us are dividing us, not because connection is bad, but because we’ve built systems that reward confirmation over conversation. I believe Altalytics has the power to return respectful discourse to online conversation.”
— Cassandra Shand, CEO & Founder
Our Commitment
Altalytics is committed to ensuring our technology is used to advance transparency, accountability, and constructive engagement in the digital public sphere. We believe that the power to map and attribute influence carries a responsibility to protect individual rights, safeguard democratic discourse, and prevent misuse.
We will never use our technology to target individuals based on protected characteristics, suppress lawful speech, or conduct covert manipulation. We prohibit the deployment of Altalytics in ways that facilitate disinformation, harassment, or unlawful surveillance.